1
Diagnose
- I map how the work actually happens across functions
- Identify the bottlenecks limiting revenue, cost, or speed
Find where AI belongs in your company, and where it doesn't
I help founders figure out what's holding back revenue, cost or speed, and fix it in weeks
What most do
“How can we add AI to what we already do?”
Applying AI on a broken process will give you a faster process that remains broken
This is why AI spend shows no ROI
What works
“What should this workflow
be in an AI-native world?”
be in an AI-native world?”
Simplify and redesign the process first. Use AI to accelerate the impact
Measurable impact on P&L
30 mins. We discuss your priorities and decide whether there’s a fit
Prefer email? p12siddharthm@iima.ac.in
How does this work?
2
Redesign workflows
- Remove non-value-adding work and make process changes
- Identify high-value workflows that can benefit from AI
3
Build and execute
- I build the redesigned workflow on your existing data and tools
- Your team learns it as it's built, so they can own and run it
4
Measure impact
- Track results against an agreed baseline
- Iterate until the workflow moves revenue, cost, or speed
- Diagnostic fee
- Waived
- Implementation fee
- Agreed after the diagnostic. Scoped based on the prioritised workflows, integrations, and complexity
Worked example
See how an engagement runs
A worked example, start to finish: a two-day diagnostic of payment delays at a mid-sized manufacturer, what fixing them is worth, and the four-week build.
See the worked example →Why me?
I bring a unique combination of product judgment at scale, operator context, and building hands-on with AI
- 13+ years across business, strategy, operations, and product; IIM Ahmedabad
- Ex-Amazon Principal PM-Tech. Built products and workflows at 100M+ user scale
- Hands-on AI builder with multiple shipped products end-to-end
- Enabling founders, CEOs and senior leaders to build practical AI judgement
You work directly with me. I move fast, and focus on outcomes over frameworks or decks
Selected case studies
A D2C water-filtration brand: cost and revenue wins in 3 weeks
Mapped the existing workflows end to end across functions, working with the founder directly.
The solution
- Evolving customer support into a high-intent sales and product signal by mining support transcripts at scale and plugging revenue leaks
- Building a unified knowledge graph so teams and AI agents work from the same product and process knowledge, accelerating decisions and hand-offs across functions
- Increasing service levels by automating repeatable tasks, rebalancing CS associate load and building real-time AI assistance that flags issues during live customer conversations and prompts associates with useful next steps
Live engagement. Delivering on both cost and revenue
Core manufacturing firm: invoice processing automation
Mapped how supplier bills move from receipt to payment, identifying fragmented records, repeated data entry, missing delivery records and approval delays. Redesigned the workflow to reduce hand-offs, assign clear owners and define how exceptions get resolved.
The solution
- Read paper invoices, PDFs and ERP records and run checks using the agreed approval rules
- Flag duplicates, short deliveries and payment differences for human review, with supporting records attached
- Support month-end reconciliation by matching accounting exports with bank statements and identifying unresolved differences
Live engagement. Four-week rollout focused on reducing invoice processing time and payment leakage
AdvocateDesk: property title deed verification that took days, now drafted in minutes
Reviewing property title means reading 50-year-old deed bundles that are vernacular, handwritten, and error-prone, typically 5 to 7 days per case.
The solution
- Ingests the full deed bundle (EC, patta, parent documents) as scans or PDFs, vernacular or English, typed or handwritten
- Traces the chain of title, reconciles shares, and tables every document, however old
- Drafts a title verification opinion, grounds every finding to source, and flags what needs the advocate's eye
Live at advocatedesk.app. Used by practising advocates, saving 30+ hours a week each
CiteGap: audit pipeline that runs 1,000+ real-time queries to increase brand visibility on AI search
Buyers now ask ChatGPT, Claude, and Google's AI for recommendations, and most brands have no idea whether they show up, who's cited instead, or what to fix.
The solution
- Runs 1,000+ live queries across four AI engines, mapped to six real buyer personas
- Shows exactly which competitors get cited instead of you, and the signals you're missing
- I work with the brand to close the highest-impact gaps through a 30-60-90 day action plan built around key priorities
Live at citegap.com. 10+ audits across D2C, healthcare, education and SaaS, built solo with AI
Common questions
What kinds of problems are a good fit?
Business problems that materially affect revenue, costs, or speed of execution are a good fit. Identifying the underlying bottleneck is part of the diagnostic work. If there is a problem you are already working on, we can start there.
What do we actually get?
You get measurable revenue or cost gains, or a step-change in execution speed beyond what conventional process improvements can typically deliver. I deliver this by diagnosing your bottlenecks, redesigning workflows, and building and executing the solution using your data and tools.
What do you need from me and my team?
I need a founder or senior sponsor, an appetite to challenge the status quo, access to the people who own the workflows, and access to internal tools and data on a need-to-know basis. I typically diagnose and redesign in person. Your team stays involved through the build so they can own and run it.
AI has not given us the ROI we expected. How is this different?
AI often fails because it starts with a tool instead of the business bottleneck. I remove non-value-adding work and make process changes first. If AI does not offer leverage in the redesigned workflow, we do not use it.
What does the solution usually involve?
The goal is the simplest path to measurable impact. Sometimes that is a process change. Sometimes an existing tool is enough, and I recommend that before doing anything custom. If neither is sufficient, I build and integrate a custom workflow into your existing setup.
How do you handle our data?
We agree on data boundaries and access upfront. I use your existing environment and accounts wherever possible, limit access to what the workflow needs, and make any third-party tool or model usage explicit. Your team can see and run what is being built.
Let's talk →
30 mins. We discuss your priorities and decide whether there’s a fit
Prefer email? p12siddharthm@iima.ac.in